28 June 2011

The Standard's Financial Journal is having a particularly impressive day

The Standard was the second paper I read today, and by the time I got round to the Financial Journal insert, I felt a little worn down already, so it took a nudge from the ever lovely Limo for me to do my duty to society. Here goes:

KQ is yearning for growth!
Kenya Airways, we learn, is hugging risks to drive revenues, possibly biting off more than they can swallow. This will involve complimenting ticket sales with other revenue streams. And now that KQ has ordered 10 Embraer, it is sending shivers among small airlines serving the East and Central African market. This article is accompanied by a text box titled: ‘Airline Woes: It’s Just a complicated Math’.

Then turn the page.
On p. 6 and 7, you’ll find exactly the same article published twice, albeit with different photographs and two different headlines, none of which is particularly elegant:

CBK finally concedes foul play in shilling attack


Central Bank smells fishy attack on sliding shilling.

There’s a lot to be said about this, and the fact that Standard can’t make up its collective mind whether to use CBK or Central Bank is just a minor issue.

Moving on swiftly. On p. 8, we find this intriguing subtitle: ‘Commercial banks return peanuts on savings even as they rip from high lending costs’.

I’m feeling exhausted. And there are more pages.

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