14 October 2011

Media Nitpicking: Friday Standard

Just scanned the Standard’s front page and holy cow, did they butcher it today:

In an article on new measures to save the shilling, Uhuru has, the Standard writes, lowered the limit on foreign exchange exousrue for commercial banks. I genuinely can’t figure out what this is supposed to mean (coffee just arriving at my brain) until a look at another paper unriddles it: foreign exchanges exposure.

Then I spot the teaser for Pulse magazine on the front page: ‘Kampala Courousal: Pulse transports you to Kampala for an afternoon of footbal and a ‘night run’’.

A courousal? Let’s have a look. On the Pulse cover, the courousal turns back into a ‘carousal’ and they’ve generously fetched another l to add to football. Onwards and upwards. In the main article on the football match (p. 10/11), you’ll find ‘As time tickles on’.

I quickly scan the fashion pages and have to give Pulse some credit: they manage to use ‘chic’ correctly. Twice. But the shoes described as loafers aren’t loafers, and the ‘statement heels’ aren’t exactly statement heels either.

Right, I’ve got stuff to do. If you find anything else in this edition of the Standard, stick it in the comments.

3 comments:

  1. You should do part time communication lectures, you know at the $1,500 motivations summits

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  2. Nobody will pay that kind of money for typo prevention - otherwise they'd have hired some competent people already.

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  3. ''....The Auckland Vikings got down to the Haka — a traditional spectacle war dance.''

    I am sure Optica would have loved to sponsor this part of the game.

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